Amazon created the Amazon Vine Program to address these issues by inviting the most trusted reviewers to submit opinions on products they’ve been identified as eligible to review. The typical review platforms have no safeguard against competitors submitting fake reviews. 89% of consumers agree that they are more likely to buy products from Amazon than other e-commerce sites, soliciting a high quantity of reliable reviews is a vital component of your success.īut, reviews can be tough to generate and can often be laced with bias. Perhaps nowhere is this more relevant than on Amazon, where product reviews also determine where your product ranks on the site. In fact, 98% of consumers cite product reviews as a determining factor in their purchase, and 46% trust those reviews as much as a referral from a friend. ![]() ![]() Customer reviews have a tremendous impact on a product’s selling potential.
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